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This email should be a meeting

Learning on the Loo — Episode 367

general meeting communication

Note

We have this thing at Google called "learning on the loo". Posts put up in bathrooms all over the company. Seriously. Anyway, I got one published on September 23, 2024.

Greta Googler has been trying to find a resolution on a design decision for weeks. Tessa Techlead doesn't understand the importance of the change and isn’t giving actionable feedback. Otto Othertimezone only replies to the thread once a day, so the discussion is moving slowly. Maybe Greta should get everyone into a meeting so they can quickly align, make a decision, and move forward.

This meeting could have been an email

It's a common refrain. Time is valuable. Every minute in a meeting is a minute other work is not getting done. Avoid scheduling meetings when an email (or perhaps a chat) would do the trick. But what about the opposite? Are there times when a thread in email, a bug tracker, or a document comment should become a meeting?

How to tell whether this thread should become a meeting

While there are no hard-and-fast rules, there are some indications that getting thread participants into a real-time discussion could be helpful: either (1) the conversation is slow or stalled or (2) it's headed in a bad direction.

Indication Description
Slow or stalled If the participants in a discussion don't have overlapping work hours (due to work preferences, life circumstances, or time zones), quickly and effectively converging in a discussion can be unnecessarily drawn out.
Confusion Complexity and nuance can easily creep into any conversation. If multiple topics are introduced into a thread, it can be difficult to determine everyone's level of understanding and investment, let alone agreement.
Escalating emotions Meaning and intent can easily be misinterpreted in text. Add in differences in communication style and culture, mixed with differing priorities or agendas, to a thread that's been going on for days or weeks without resolution and you have the perfect environment for annoyance, hurt feelings, and frustration.

How to do this without making everyone hate you

If you do decide to pull the ripcord and schedule a meeting to unblock a thread, you owe it to your participants to keep it lean and focused. Follow these four rules of engagement:

  1. Default to 15 minutes: Don't book the default 30 or 60 minutes. A 15-minute micro-sync creates focus and urgency. If it's just a definitive call between two options, you don't need half an hour.
  2. Define the exact goal in the invite: The invite shouldn't just say "Discuss Greta's design". State the specific decision required: "Goal: Decide between Option A (caching) and Option B (re-fetching) on page 3 of the doc."
  3. Keep the blast radius small: Only invite the key decision-makers and blockers (Greta, Tessa, Otto). Don't invite the entire 12-person engineering team just to 'observe'.
  4. Close the loop in writing: The moment a decision is made on the call, document it back into the original email thread, bug tracker, or design doc so everyone else knows the issue is officially resolved.